Project
Simonelli Group Australia
Fulfilling the dream, Simonelli Group now has a branch office in Australia.
Creating an Experience Lab in the heart of Melbourne, this event space is the blueprint for inspiration and energy to the coffee community in Australia. Showcasing the Nuova Simonelli & Victoria Arduino equipment brands in an interactive and educational function centre.
Simonelli Group had a global board approval process, and a thorough approach to a number of registered builders and showroom fitout companies in Melbourne. After meeting with several designers and construction companies, Icon Interiors was awarded the exciting new project by the Head Office in Italy.
‘Icon had a lot of patience, and you can see the amazing result in the end’
Watch the Grand Opening event night in the video below, during the Melbourne International Coffee Expo (MICE). Having over 10,000 participants in 2024, the MICE thrives with café proprietors, roasters, equipment manufacturers and service providers.
Considering a new space? Or a revitalisation of your current space?
Like to book an ideas session? Or just have a chat?
Get in touch today
(03) 9989 0600
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